Today's lecture was on semiotics, with Roland Barthes' rhetoric of the image as the main topic. So of course I needed some examples for analysis. I haven't been watching advertising and working with that for several years, but I think I probably should. There is so much going on out there on the web, all in the name of consumption.
Diesel's summer campaign is cleverly taking advantage of the whole global warming issue. With a name as heavily loaded with negative connotations in these fossile fuel crisis, they had to spin it in a daring direction - something diesel has never been afraid to do.
This year the slogan is "Global Warming Ready", and that they are!