I am in a mood for random searches, and computers are made to accomodate such moods - searching for : "hypertext games culture" I end up with 1347 hits, and the first I check turns out to be an interesting list by Stuart Moulthrop cronologically presenting the events he feels are important to the scholarly pursuit of studying hypertexts. It contains works, but no games. I change the search to "games cybertext" and I narrow the search down to finding Markku's paper about some of Espen's concepts from DAC 98, and an interview with Espen from 99. It's still a small scholarly field, despite the size of the industry.