This article in Propaganda is about ethics and responsibility in the media. Norway has rules of conduct for the media, and PFU - Pressens Faglige Utvalg - "the board of press professionals"(?) is the unit both writing them and enforcing them. This enforcement is a matter of the media taking their own law into the ir own hands, to prevent the threat of external institutions questioning the ethics of the press. So far that has functioned very well. It will be interesting to see what happens when they are planning to expand their recomandations for the Internet in their rules, and for instance treat chat-rooms like direct news-casts, which is a suggestion for the revised poster of conduct, according to Propaganda.