Enjoying the good things in life are not always that much fun. So people who have money have found ways to cut corners. Rather than walking up to the mountain, you hire somebody to carry you. Rather than getting off the elephant and walking through the jungle searching for the tiger, you get a lot of poor people to risk their lives chasing it towards where you are posted. Instead of becoming a good soccer player, you buy your own team.
Now this article in Wired shows how this happens in games through outsourcing. No reason for surprise, really. Society doesn't change overnight just because the tasks to labour at have changed.
By way of Dennis Jerz.