Saturday, June 30, 2001

OJR Tools of the Trade: Content Management for the Masses
This is what the future for the media look like:
Hybridization is underway that blurs the line between high-end publishing systems and what can be had for cheap to nothing.

This is why it doesn't pay to publish online yet, and it's what the net-news-net-works need to consider: it's possible to communicate the content you like at a much lower price than your big neighbour, and equally available, if perhaps not as elegantly designed and presented. The future will lie in efficient search-engines, recirculation through linking, hybridisation and composite media. Online, the user will be hunting for content unlimited by the edges of the paper.

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