Disappearing in plain sight
What magicians do with mirrors, Baudrillard claims we do through other media:
In fact, all this corresponds to the inalienable right or desire to be nothing and to be regarded as such. There are two ways to disappear. Either you demand not to be seen (the current issue with image rights); or you turn to the maddening exhibitionist display of your insignificance. You make yourself insignificant in order to be seen as such. This is the ultimate protection against the need to exist and the duty to be oneself.