The personal opinions of journalists
Have you ever wondered about the reflections of a journalist as he or she introduces a case? Journalist in Dagbladet and weblog writer Helge Øgrim writes a blogpost about an article he has written, topic: Norwegian minister of Education Kristin Clemet. In this post he explains why the article was written in this particular manner. He exposes his background material, in the best academic reference style, with direct links to press-releases and other interviews in different media, and shows how others have drawn very similar conclusions as him. He also reveals that his editor gave him a slight correction.

This expresses how blogs open up the process of writing through links, to let the reader draw his or her own conclusions, and it underlines the non-editorial character of the weblog. This is a personal voice - or an extremely good fake.