Copenhagen part 3: Advertising

I have watched way too much TV the last few days. The literal pain in my neck has done anything else absolutely unbearable. This means I have found myself mindlessly watching more than a few ads.

Before I left Norway, my husband noted that the trend was towards stupid men. Here, the trend is towards unreasonable, idiotic, furiously raging women. There's particularly this one television channel that annoys me at the moment, YouSee. What happens is: He, friendly, relaxed and reasonable, comes into the room, and she goes into attack mode immediately. She tells him her favourite sex in the city episode is on, and no way is she missing that rerun just so he can watch the match he has been waiting for all year. He just smiles, nods and grabs his computer. She keeps yelling, angry and obviously after a fight, but he just smiles and agrees and goes into the next room, turning on the computer. Of course, he has broadband from YouSee, and so he can get to watch all the matches he wants, without having to fight with her over it.

There are more of these, such as an ad for beer, where the women go crazy over a lovely walk-in closet in the new home of the hostess, pointing out details such as shoe-racks and large mirrors. This is all done in slightly hysterical, whiny squeals of delight. Then we hear a deep, full roar of happiness, and we see where the men have ended up in their tour of the house. They have found the important closet: the walk-in cooler for beer, where they express their delight in a manly manner, the anti-thesis to the materialistic exstacy of the squealing women.

And another: he has installed video on demand, so when she shows up with large bags full of delicacies, ready to settle down for a romantic night with dinner, a movie and some nice wine, he hasn't rented the movie he should. Instead he keeps telling her "video on demand", while she goes crazy and yells at him and walks out without him getting more than a constant repetition of those words in. He shrugs, and settles to watch the movie. Now, I am not sure who is more stupid here, he COULD have said: I have the movie, darling, I just have to put in the right codes on the TV, and we'll have a lovely evening. Instead he stands there repeating three words which obviously means nothing to her. But that's because he's so clever and "in" on what goes on, and she's a technological moron.

Somehow, I don't feel like buying YouSee, beer, or video on demand after watching those ads. I just watch the Danish Radio Culture channel (DR-K) instead. They have some extremely interesting programs on art, and artist portraits. And, most important, no ads.